The optimal installation for the advertisement of your choice
Advertising refers to the promotion of goods, services, or ideas. It is part of the marketing mix and one of the most important tools of marketing communication. Advertising aims to persuade or inform the general public and can be used as a stimulus for purchase, to increase brand awareness, or for product differentiation. In general, advertising in business communication refers to addressing target markets.
What tasks does advertising fulfill?
Advertising is one of the most important marketing activities and is incredibly significant for many businesses. A company is only successful if it can effectively sell products or services. Some of the various tasks that advertising must fulfill include:
- Increasing sales
- Expanding the market
- Increasing profits
- Strengthening the market position
- Sending a clear message to competing competitors
It is important to address customers correctly with this advertising.
Furthermore, advertising serves the purpose of arousing and directing needs, introducing products, improving brand awareness, maintaining and enhancing image, and caring for loyal customers.
As important as these ad keys may be, it is even more important that advertising does not have a negative impact on the company. These 7 principles of efficient advertising can help a lot …
- Truthfulness
- Clarity
- Unambiguity
- Illustrativeness
- High effectiveness
- Consistency
- High timeliness
In terms of advertising, a distinction can be made between various traditional forms
Television commercials
Since the advent of television and especially with the expansion of private channels, the (often) annoying commercial breaks have become inseparable.
Radio
In general, radio is also a mass medium that allows you to reach a broad target audience. The costs are lower than in TV advertising, but the visual channel is absent to reach the listener.
Print advertising
Advertising in magazines or newspapers is gradually being used less and less. This type of advertising simply cannot keep up as well anymore.
Online advertising
Online advertising offers the advantage of being more measurable than traditional advertising. It can precisely determine the source from which a customer came, and the success can be attributed to a specific measure (performance marketing).
One advertising variant, not mentioned here, is one of the most impressive and most memorable.
Light advertising / outdoor advertising
Just think of the illuminated Allianz Arena in Munich.
The installation of LED lighting on the facade took about 100 days.
With a lit area of 26,000 square meters, it is the largest stadium in Europe with comprehensive lighting. The LEDs illuminate an area equivalent to 3.5 football fields.
The light advertising was not installed by Montron GmbH. It is merely meant as an example to illustrate why advertising installations are essential for a company
- Behind the particularly homogeneous and three-dimensional external impression are more than 300,000 LEDs on around 6,500 Philips ColorGraze luminaires. For each air cushion (of the 1,056 illuminated cushions), this corresponds to about 285 LEDs on seven to eight luminaires (area: 26,000 square meters, equivalent to 3.5 football fields).
- A total of 45 tons of materials were used, including luminaires, several hundred control components (“data enablers”), and more than 5,000 meters of network cable. The total weight is equivalent to that of over 100,000 footballs.
- Austrian mountaineers installed the LED lights and system components at heights of up to 25 meters.
As can be seen from this example, a perfectly installed outdoor advertisement leaves a lasting impression.
To efficiently implement such work, it is essential to have a reliable installation partner by your side.
When installing outdoor advertisements, problems often arise that customers cannot assess and control in advance.
Therefore, it is important to have professionals take care of and install both small and large-scale projects.
Our team of installation managers in outdoor and light advertising are long-time experts when it comes to successfully implementing your project.
- LED ceiling lighting
- Industrial LED lighting
- Light advertising
- Non-illuminated advertising
- Pylons & signboards
- Shopfitting
- Film lamination
- Installation of tension films
- Service tours
Our customers have relied on our experience and professionalism for many years.
Installations according to SCC** and SCP safety guidelines
The unrestricted SCC** (Safety Certificate Contractors)
CERTIFICATION (FOR COMPANIES WITH MORE THAN 35 EMPLOYEES) ENSURES WORKPLACE SAFETY, HEALTH, AND ENVIRONMENTAL PROTECTION.
The SCP (Safety Certificate Personnel Service Providers)
CERTIFICATION ENSURES THAT MONTRON’S PERSONNEL IS SELECTED RELIABLY AND SAFETY-ORIENTED AND IS QUALIFIED ACCORDINGLY.
PHOTO
- Montron – Installations with large equipment
- Billa Plus conversion with 15 installation teams
- MoFix – The craftsmen with the best ratings
- Montron relocates cleanroom production equipment from Ringana
- Installation of over 5000 m² of noise protection
- HTBLA Zeltweg – Relocation of workshop machinery
- Summer is coming! Over 450 Napoleon grills assembled
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Our employees are our most valuable asset. Through their skills, commitment, and satisfaction, we have been able to write a success story in Austria for over 25 years.
As one of the leading assembly companies, we are always looking for new talents who want to shape the future with us. We offer our employees a secure working environment, exciting fields of work, and the opportunity to further develop their knowledge and skills.